If you have installed more than one access point in your commercial establishment, you have opted for a more granular assessment of the journey a handheld device will go through and in turn evaluate the attractiveness of the various zones.
What does this all mean?
If you work in retail, you might ask yourself:
- Is the zone specially designed for my accessories attracting a lot of attention
- Have my visitors travelled to my newly allocated shoe zone
- Is the women's department receiving more traffic than my men's section